Free bassinet sheet with every order over £50

Our story

From the nursery to the drawing board

Bambuu Baby grew out of 14 years caring for newborns - and noticing what really made a difference to their comfort.

Annie, founder of Bambuu Baby

Throughout my career as a Norland Nanny and Maternity Nurse, my greatest priority has always been the health, comfort and wellbeing of the newborns and children in my care. Having worked closely with hundreds of babies over 14 years, I've been fortunate enough to witness first-hand what truly makes a difference to their comfort, sleep and health.

I began to notice that many of the muslins, swaddles, blankets and fitted sheets available for babies, although beautiful to look at, often felt rough against their delicate skin. Some babies, particularly those with sensitive skin or eczema, would develop irritation or rashes after prolonged contact with certain fabrics.

In contrast, the few bamboo products I came across in family homes seemed different. They were exceptionally soft, gentle against even the most sensitive skin, and I noticed that babies often appeared calmer, more comfortable and settled when wrapped or sleeping in bamboo fabrics.

After more research, I discovered that bamboo is naturally breathable, temperature regulating, hypoallergenic and incredibly soft, making it an ideal choice for delicate newborn skin. What more could you want? It was everything I had been looking for throughout my years caring for babies.

That research, combined with my professional experience, inspired me to create Bambuu Baby.

Every product within our collection has been carefully chosen with the same level of care and attention that I have always given the families I work with. The designs are hand-painted in watercolour - subtle, calming and natural - because I wanted something as lovely to look at as it is to touch.

My aim is simple: to provide beautifully designed bamboo essentials that are luxuriously soft, gentle on sensitive skin, promote a comfortable night's sleep, and give parents complete confidence that they are choosing the very best for their little one.

"As a Norland Nanny and Maternity Nurse, I would never recommend a product I wouldn't happily use with the babies in my own care. Every Bambuu Baby product has been chosen with that promise in mind."
Annie x

Annie also offers in-home newborn and postnatal support through Settle & Soothe.

Shop the collections